Content Marketing and Sponsored Posts
Companies from startups to major corporations are increasingly interested in telling reported stories that align with their products and culture, and many seek out writers with a journalism background. That's where I come in.
I curated a body of articles, infographics, and video content on safety, personal finance, and home maintenance for what was once a little-used educational section of State Farm's website.
The transformed microsite relaunched as Simple Insights. In addition to editing existing copy for content, SEO, and style, I wrote new articles like one about a popular program designed to get children off their electronic screens in summertime.