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Copywriting

 

Copywriting

Examples from my B to B and B to C work for just-hatched startups on up to the biggest disruptor in the real estate industry. Both of these, my most recent clients, appreciated my immediate grasp of their product, brand, and culture.

 
 
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comprehensive cranium care 

C3 is the first line of carefully crafted products for people with bald and buzzed heads. I've written it all for this startup, from packaging copy to profiles for social media, press releases, blog posts, internal documents, and more. I've thrived before wearing numerous hats on small teams, and that's the case again with C3. (TLDR: B2C & B2B 4 C3.)  

The bottle, appearing now in showers across America, reads:

C3 Head Wash will not regrow hair —we promise. It's not a shampoo or a soap. It's free from harsh additives and foaming agents that disrupt the ecology of your skin and harm the planet. Each ingredient is here for a good, sound reason. 
This foam is formulated precisely for your dome, so the skin on your head and face will feel clean, healthy, hydrated, and replenished. 
So go ahead. Restore your skin. Feel the liberation. 
Own Your Dome. 

 


compass

Compass is a tech-driven real estate platform for agents and homebuyers, and it's on fire, with a recent $450 investment by Softbank and expansion into every major American city. 

Content creation and strategy is critical for real estate agents, but many lack the know-how and best practices to do it themselves. I wrote a manual for Compass agents covering topics like social media and email newsletters. I started out by making a bare-bones wireframe, compiled the information and fleshed it out by interviewing subject experts within the comapny, and created a rough layout. I wouldn't dream of showing you here, because it's confidential, but trust me: I can B to B. 

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